We’re doing it again (and this time we’ve ironed out the ugly mistakes and picked up some sweet swag). The last workshop was a stupid amount of fun and we would love to do it all again.
THE WORKSHOP
At Applehead Studio, 100% of revenue comes from the work we do with our cameras. 90% of this work is done in the local market and over 75% of our wedding work has been done in the same locations, year after year. We’re proud to have worked here for the last 10 years and while we are fortunate enough to have shot weddings in some amazing locations around the world, we’re super happy shooting here at home. We’re Halifax photographers and this is our market.
Join us on June 6 & 7, 2015 for The East Coast Survival Guide 2 day workshop about how to find success as a working photographer. We’ll discuss everything you need to know about working in your local market. Planned topics will include, but are not limited to:
- Light: how to make it, eliminate it and control it.
- Post Production: from Photo Mechanic to Lightroom to Photoshop
- The System*: a process we follow at every wedding that provides structure so we stay creative
- Long Term Success: how to weather the trends + styles that change year after year.
- Marketing & Selling: you’re selling a service. We’ll teach you how to sell it w confidence
- A Closer Look at the Numbers: forget about how many weddings you shoot. Find out what the really valuable numbers are for your business
- Competition: finding a clear path to working with + against your competitors
- Working + Shooting all year long: how to avoid ‘the off season’
- Group Discussion: this is the best part when you gather like minded and motivated people.
- Live shoot with a real couple in a location as chosen by you. Nothing will be planned in advance.
- Portfolio reviews (optional)
LOCATION + DETAILS
The workshop will take place at our studio in downtown Halifax where we will meet up first thing on Saturday morning and go non stop until about 6pm on Sunday. Bring your gear and be prepared for shooting + post production work. Space is limited.
Cost: $499.00+hst
ABOUT THE APPLEHEADS
Over the last 5 years Liam and Steph have received awards + recognition for their work from the top wedding publications + organizations around the world, such as Junebug Weddings, Wedding Bells, Fearless Photographers + the International Society of Professional Wedding Photographers. They were most recently voted 2014 Best Wedding Photographers in Halifax by The Coast/Halifax Weddings. Awards are one thing…but what really counts is that they have continued to grow the business significantly over the last 5 years, shooting 30+ weddings every year, from New Waterford to New Zealand. In an effort to expand, they have most recently added the super talented Emma Rose to the wedding photography team and have also added good friend, Jennifer Polson, to help run the studio and make shit happen.
WHAT THEY’RE SAYING
“What I expected was a glimpse into the keyhole of the Applehead business but Liam just flung the doors wide open and shared freely about what has worked for him, what hasn’t, how he determines pricing, where he finds inspiration, how he manages clients, manages post-production workflow, accounting, legalities, lighting in the worst conditions Nova Scotia offers…I could go on. Liam put Applehead Studios under a microscope and let us all look while he dissected. It was a blitzkrieg of exactly the info I was looking for. Aside from the education, Liam and Steph were so friendly and likable that everybody was totally at ease, asked questions, and laughed freely. ” -Topher & Rae
“You guys are so awesome! I was a bit unsure as to whether this workshop would benefit me, since I’m not yet shooting weddings, but I decided to give it a try, and I’m so thankful I did. The weekend was invaluable in so many ways. I haven’t laughed that hard in a long time. I haven’t been this inspired in a long time. The “aha” moments were happening in 20 min intervals. I walked away feeling ready to start taking on more clients, accurately price my services, and feel more confident in my overall abilities, with the Applehead bag of tricks in my back pocket, to practise and mould to fit my own process and style. I thought I already had my post processing figured out and over-confidently assumed I wouldn’t really get anything out of that portion of the workshop, but boy was I wrong! Best of all I got to hobnob with some of the best photographers (and people!) around, and thoroughly enjoyed myself the entire weekend. Thanks to Liam for having the guts to share all your secrets for the betterment of the industry as a whole. You are one heck of an inspiration and I can’t help but feel like I’ve finally been accepted in the cool kids clique.” -Melissa Morse.
“I went into this workshop with pretty high expectations, given the work I had seen from Liam and Steph previously and the group of people they were expecting. But my expectations were not simply met – they were pretty much blown out of the water. It was an amazing weekend and one of the best workshops I have ever attended.I had a feeling Liam would be pretty candid about everything but his honesty and willingness to discuss anything (literally anything) about photography or his business was both surprising and touching. His candor really created an atmosphere that had everybody sharing, asking questions, and collaborating on ideas. This kind of feeling isn’t easy to recreate and I absolutely credit Liam with making it happen. He set the tone because he genuinely wants to make our industry better. No egos, no pretense, just lots of interesting perspectives to mull over.I didn’t shoot a single frame during the workshop and yet I left feeling more excited about photography and itching to try out a list of things that will improve my shooting and my business. I strongly recommend the Applehead Experience to anybody who isn’t afraid of the f-word or a paradigm shift. I pretty much guarantee you’ll get both.” – Riki sulis
“The East coast survival guide workshop was full of info and a reality check on what the photography world is here right now. Appleheadstudio shares their do’s and don’t, their knowledge on photography, processing and business in a real down to earth manner. When I say sharing, I mean it; there were no hiding back drawers’ tricks left unrevealed. They are all out, sharing their knowledge for the photography evolution. It was a really friendly atmosphere with no judgment about photography level. All the participants had different level and style of photography. Everybody came out happy and pumped to get back at photography.Lifting workshop for sure. I was really hesitant to come because of my lack of experience, but I’m really happy I did. I sound so lèche cul (ass-kisser in English I think), but I think you killed it, I don’t have bad points to say. It was honest, but not judgy, a good balance and open minded. ok I found a bad point, the muffins were too big!” -Sandrine Mainard
